Just a Catalyst
Say hello
Just a Catalyst
Say hello An applied lab building tools for change.
for everyday people and businesses
We are not the reaction.
We build instruments of change—software that amplifies what people and teams are already trying to become. Not platforms that demand attention. Not products that create dependency. Just tools.
Some call this a venture studio. Others might say applied lab. We prefer: a small group building things that matter, one careful step at a time.
The best catalyst disappears into the reaction it enables.
Think big. Execute bigger.
Products
Your ideas deserve an audience.
Everyone collects notes, bookmarks, and highlights — but they stay buried. There's no simple way to turn private knowledge into something others can discover and learn from.
A personal publishing platform where collecting is publishing. Highlight a passage, save a bookmark, write a note — it flows into your public commonplace book automatically.
Parenting is hard. Tracking shouldn't be.
New parents are sleep-deprived and overwhelmed. Tracking feeds, naps, and diaper changes across caregivers shouldn't require a spreadsheet or yet another complex app.
Dead-simple activity logging that works offline, supports multiple caregivers in real-time, and runs in four languages. Free forever — because new parents have enough to pay for.
Operations intelligence, not another dashboard.
Teams drown in process documentation nobody reads. Playbooks go stale. Onboarding is tribal knowledge. The way a team actually works lives in people's heads, not in any tool.
An AI-native operations layer that observes how your team works, surfaces patterns, and builds living playbooks that evolve with you — not static docs that rot.
Tools for book lovers.
You have a reading list but can't decide what to read next. Picking shouldn't feel like a chore.
Fun, interactive tools — a spinning wheel, book duels, quizzes, and tier lists — that turn your Goodreads or Fable shelf into a game.
Consulting & Partnerships
HVAC ERP Partnership
2016 – present · 10 years
Custom ERP system for an HVAC business — from first prototype to full operations platform. Inventory, scheduling, invoicing, reporting. A decade of compounding trust.
Coding Agents Partnership
2025
Building specialized coding agents for development teams. AI-augmented workflows that ship code, not just suggest it.
Forward-deployed engineering
Embedded engineering for teams that need senior firepower without the overhead. We join your codebase, not your org chart.
Teaching
Courses & workshops
AI, product thinking, and software craft — at FCT Executive School, NOVA SBE, and in private workshops. Building people who build things.
Talks
Conference and meetup talks on AI engineering, product development, and the craft of building software.
CatalystOS
Everything we build teaches us something about how software should work. CatalystOS is where those lessons converge—customizable automation software that shapes itself to how you work, not the other way around.
Coming soon. One step at a time.